Goal: Introduced subscription-based site for DIY flower kits
Approach: ITS•BY•U delivers a kit of fresh flowers, tools and containers to user’s door, along with an online video that teaches users how to make their own bouquets, flower crowns, wreaths, centerpieces and more. Flowers are a fun, approachable, and an easy way to decorate a home.
Fresh flower arrangements were the star of the site. Design and icons/illustrations introduced the kits and quickly lead users to order. I created look and feel, illustrations and design patterns to make the site easy for the client to update.