Johnson & Johnson

Johnson’s Baby was launching a new set of sleep time products and a sleep routine. At R/GA, I developed the storybook concept that focused on the 3-step sleep routine. The site offered tools such as ambient sound mixer, lullabies, downloadable bath and massage pdfs, and a sleep profiler so parents could customize and make the routine their own. 



  • Art Direction & Design
  • UX

Sleep Content and Tools

Custom Sleep Profiler