Mercedes-Benz

Goal: Connect design agencies and dealerships to campaigns assets.

Approach: MB’s engineering team had created a robust media database for many file types. The client needed an interface that would sit outside of the database.

Working with the Razorfish team, we approached the challenge as a metaphorical showroom (the interface) / backroom (the database). Campaign assets were packaged on individual landing pages for easy share and download. Company announcements and campaign calendars helped coordinate ad roll outs. Tagging were recommended  for each media asset for better search results. The client and dealers were excited to see what they needed in a central location.

 

Role:

  • Art Direction & Design
  • UX