Goal: This app connects expectant moms to trusted health information to make better health decisions for their baby and changing body.
Approach: The volume of available information on the web can be overwhelming for first time moms. Based on WebMD’s robust physician-reviewed content library, interviewing to expecting moms and a doctor, my team and I set out to craft an engaging and personal experience.
Content and features were delivered week by week based on the user’s due date. The card format delivered bite size content in fun, visual way and guided users to detailed content. Tools such checklists, symptom trackers, appointment reminders, and a contraction timer allowed the users to monitor their progress and communicate more effectively with their doctors.